Wiggins has to do something similar while he’s playing with Towns, but he doesn’t have the same national appeal as Irving. He lacks the personality and social presence Irving does, and without those qualities, his potential signature shoe runs the risk of being suppressed by Towns’ presence. Is that a chance Adidas wants to take?
That’s why Antetokounmpo is already so appealing to Adidas. He’s an All-Star starter, the face of his franchise, a bubbly personality, and one of the best players in the league while being the same age as Wiggins. Adidas is right to covet Antetokounmpo over the guy it already had in the fold.
Adidas hasn’t shown a hesitancy to break with athletes it already has, either. The company cut ties with John Wall after it had to overpay to pry James Harden from Nike. Wall already had two signature shoes with Adidas, but the brand didn’t blink when he walked away from a $7 million deal per year. It even put Wiggins’ logo on the Crazy Explosive, which was rumored to be the design for John Wall’s next signature shoe.
Wiggins might believe he deserves a signature shoe, but his play on the court along with team success will dictate that. As of now, it seems Adidas is leaning toward skipping the signature shoe path with him. With Antetokounmpo on the rise, it should remain that way.
One thing is certain when it comes to Rich Paul’s top clients: He’s not scared to play the waiting game. Noel has already held out much of the summer, and NBA training camp is around the corner.
Both Tristan Thompson and J.R. Smith held out well into October before inking their respective deals. And if the Mavericks aren’t willing to give Texas Rangers Cheap Jerseys their young center the money he feels he deserves, Dallas could be entering training Super Cheap Jerseys camp with either Salah Mejri or Jeff Withey as their starter.